FOR THE AUSTRALIAN MAN
A face that
holds up
Take the 90-second skin check. We’ll tell you what your skin needs, and what it doesn’t.
90 SECONDS · 13 QUESTIONS · NO ACCOUNT
THE READ
Skincare wasn’t built for you. heka was.
Most men’s skincare reads like a chemistry lesson, talks down to you, or hides poor formulas behind low prices. We built the opposite.
16/20
SPF 50+ products failed independent CHOICE testing in June 2025.
CHOICE · JUN 2025
We tell you which actives are TGA-registered, at what dose, and why they’re in your routine. Receipts on every claim.
50%
of men would rather go on a bad date than do a skincare routine.
UK CONSUMER STUDY
Two minutes a day. Built for the bathroom you already use, not a routine you have to construct.
31%
of men have had an adverse reaction to a skincare product.
MINTEL · 2024
Fragrance-free across the board. No SLS/SLES, no synthetic fragrance, no parabens. Safe on freshly shaved skin.
WHAT YOU’LL GET
A read on your skin. The honest version.
-
01
A skin profile, written in plain English
Sebum, sensitivity, shave reaction, climate, fatigue. No jargon, no score out of 10.
-
02
A two-minute routine, built for your skin
Order, timing, and why each step is in there. Your shave and your climate read in.
-
03
An eight-week timeline, so you know what to expect
Week one is settling. Week two is small wins. Week six is when other people start to notice. We email you at the six-week mark and ask what changed.
-
04
The receipts
Every active, at clinical concentration. Every reason it’s in your routine. Every reason something else isn’t.
START THE CHECK
Ninety seconds is all we’re asking for.
Then you’ll know what your skin needs, what it doesn’t, and what to expect over the next eight weeks.
FREE · 90 SECONDS · NO ACCOUNT
Your skin.
Question 1 of 13
SELECT TO CONTINUE · AUTO-ADVANCE
OPTIONAL · ADDS PRECISION
Want a closer read? Add a photo.
Optional. The routine works without it. A photo lets us see what’s going on instead of guessing. Front-facing, neutral light.
Your photo is sent once for analysis, then discarded. Never stored, never linked to your email. You can skip this and your routine will still work.
YOUR ROUTINE IS READY
Where should we send it, ?
Email gives you a saved copy plus the six-week check-in. SMS is optional. One nudge at week two if you want it.
Drop your email below to see:
- Your morning + evening routine. Four products, two minutes.
- The eight-week timeline. What changes, and when.
- Founder pricing on the starter kit. $28, first 500 only.
- A saved copy by email and the week-six check-in.
We don’t sell your data. Email is for your routine and one check-in at week six. Unsubscribe in one click.
Reading your answers.
Usually 10 to 20 seconds. Don’t refresh.
- Read your answers
- Match texture to your skin type
- Cross-check actives against shave frequency
- Build the AM / PM order
- Write your read
- PHOTOSent once for analysis, then discarded. Never stored.
- EMAILFor your routine and a single six-week check-in. Nothing else.
- RESULTWritten for you, not pulled from a library of templates.
Your routine.
YOUR SKIN, IN SIGNALS
WHAT WE READ FROM YOUR ANSWERS
YOUR MORNING · UNDER 2 MIN
YOUR EVENING · UNDER 2 MIN
WHAT CHANGES FOR YOU
WHAT TO EXPECT
HOW TO USE THIS
WHY TRUST THIS READ
YOUR ROUTINE
Four products. Matched to your read.
Built around what your skin asked for: sebum control, daily SPF, overnight repair, and an eye-area fix that respects how thin the skin is.
FIRST 500 ONLY · NO SPAM · UNSUBSCRIBE ANY TIME
QUESTIONS WE GET
Something went sideways.
We couldn’t get your routine. Try again in a moment.