80%
Of the ageing you can see on a face comes from the sun, according to a study of nearly 300 adults.1
Step 1Reset
Step 2Wake Up
Step 3, morningDaylight
Step 3, nightNightshift
Most of what ages it is the sun. heka starts with a sunscreen you’ll forget you’re wearing, in a two-minute routine built for Australian conditions.
Get my free skin planIt's free and takes about two minutes.
The numbers behind it
Four figures, with sources in the footer
24%
Less skin ageing in an Australian study where people wore sunscreen every day for four and a half years, compared with people who used it when they remembered.2
1 in 2
Almost half of men with dry skin say they lack self-confidence, according to a survey of more than 5,000 men in nine countries.3
1:45
Your whole morning routine, which is quicker than brushing your teeth properly.4
Step 3, morning
A sunscreen you'll forget you're wearing
Daylight is an SPF 50+ moisturiser with no tint and no fragrance. It dries matte in about a minute, so it's dry before you've found your keys.
Six weeks, most days
Skipping the odd day won't undo the rest
Your skin changes with the days you stack up over about six weeks. Sleep through the alarm one morning and pick it up again that night.
An illustration of six weeks. Doing the routine most days, with three days skipped, keeps climbing. Doing it now and then gets about a third of the way.
The chart is an illustration with no real data in it. The skin plan fits the routine to your day in nine questions.
The range
Built for the sun, the razor and short nights
Each pack is numbered in the order you use it, and the whole kit fits in a toiletry bag.
Step 1 · Cleanse & shave gel
Reset
A clear gel you wash and shave with, so you can see where the blade is going.
2% salicylic acid
Step 2 · Cooling eye gel
Wake Up
A cold steel roller for the mornings after a short night.
5% caffeine
Step 3, morning · SPF 50+ moisturiser
Daylight
An SPF 50+ moisturiser you'll forget you're wearing.
5% niacinamide
Step 3, night · Night serum
Nightshift
A night serum made without retinol, so it's kind to a face you shaved this morning.
1% bakuchiol
The free skin plan
Answer one question to start
It's free, and the photo is optional.
1 of 9
How old are you?
Tap an answer to move on. Free, no sign-up until the end.
Two minutes, start to finish
01
Answer nine questions
About your skin, your shave, the sun you get and what you want it to look like in six weeks.
02
Add a photo, if you like
It's optional. We use it once to read your skin, then delete it.
03
Get your skin plan
A morning and night routine with each step numbered to match the packs, timed, and sent to your inbox.
Questions
Why does it start with sunscreen?
Sun causes about 80% of the ageing you can see on a face, so the plan starts with a sunscreen you'll wear every day and adds the other steps one at a time.
What happens to my photo?
It is sent once to generate your read, then discarded. We never store it.
What do you do with my email?
We send your skin plan and tell you when heka launches. Unsubscribe any time.
When does heka launch?
When the first batch is ready. People with a skin plan hear first, by email.
Is this medical advice?
No. The skin plan describes how your skin looks and builds a routine. It does not diagnose anything.
Is this a skin cancer check?
No. It builds a skincare routine from your answers. For a mole or skin cancer check, see your GP or a skin clinic.
I've never used skincare. Is this for me?
Yes. Plenty of men start with water and a bar of soap. So does the plan.
Does any of it smell?
No. The whole range is fragrance-free, so you'll smell like yourself.
How long until I see a difference?
Give it about six weeks of most days. You'll feel some things on day one, like the cold roller under your eyes, and the rest takes longer.
Your face lives in Australia
The free skin plan asks nine questions about your skin, your razor and the sun you get. Then it writes your morning and night routine and emails you a copy.