The Heka Skin Check

The skincare routine that actually fits.

Two minutes. Thirteen quick questions. A routine matched to your skin, your shave, and the Australian sun.

See how it works

Free. No account. We don't keep your photo.

Pre-launch waitlist · sign-ups get first access when Heka ships in the coming months.

16/20 Australian sunscreens failed CHOICE testing in 2025.
15× Australia's UV vs London's. We don't get a soft launch.
43% of Australian men now use skincare. Most are still on the wrong stuff.

Why this exists

Most men's skincare wasn't built for men. It's pink-tax repackaging, or budget knock-offs that sting after you shave. Australia's UV is the highest in the world, and our shelves are stocked with sunscreens that fail safety testing.

Heka is the four-product routine that fixes this. Mid-market pricing. Clinical concentrations on the label. SPF 50+ that disappears on application. Every product safe on freshly shaved skin.

What makes Heka different

01

SPF 50+ that actually disappears

Hybrid mineral-chemical filters. Micronised zinc. No white cast, no shine. TGA-registered as a therapeutic good.

02

Built for shaved skin

Fragrance-free across the range. Centella and aloe in the cleanser. Bakuchiol instead of retinol. Nothing that'll burn after a razor.

03

Concentrations on the label

5% niacinamide. 1% bakuchiol. 3% caffeine. 2% salicylic acid. We tell you exactly what's in each product. Most men's brands won't.

04

Four products. Two minutes.

Cleanse, eye, moisturise, serum. Morning and evening. Simple is the whole point.

How the check works

  1. 1
    Answer 13 quick questions. About your skin, your shave, and what you actually want fixed. About 90 seconds.
  2. 2
    Add a photo if you want a closer match. Optional. Used once to read your skin. Never stored.
  3. 3
    Get a tailored two-minute routine. Morning and evening. With the why-this-works for every product.

Our mission

Australia has the highest skin cancer rate on Earth and our shelves are stocked with sunscreens that fail safety testing. Most men's skincare wasn't built for men, or for Australian skin. Heka exists to fix both. Four products. Clinical concentrations on every label. SPF 50+ that disappears on application. Built to be the routine you actually finish, twice a day, for the next thirty years.

The Heka team

Ready when you are.

About 90 seconds. No account needed.

Heka ships in the coming months. First 500 sign-ups get founder pricing and launch-day first access.

Heka. Disappears into your skin. Works all day.

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